Research
AI, digital marketplaces, influencer marketing, consumer engagement and anti-consumption.
Explore researchAssistant Professor in Marketing · Deputy Director, Essex MBA
Abhisek Kuanr, PhD
Practitioner-focused research on AI, digital marketing and consumer behaviour.
Research with one foot in the marketplace.
Drawing on 21 years of professional experience across industry and academia, including 15 years in technology consulting, enterprise sales and business development, Abhisek conducts practitioner focused research on AI, digital marketing, influencer marketing and consumer behaviour. His work combines industry insight with rigorous academic research to address challenges faced by firms, consumers and policymakers.
Teaching
Digital marketing, strategic marketing, consumer behaviour, social marketing and MBA education.
Explore teachingSupervision
Doctoral, MBA, dissertation and executive capstone supervision.
Explore supervisionIdeas & Insights
Short practitioner-focused articles on AI, digital marketing, influencers and consumer behaviour.
Read the blogIndustry interface
Connecting research with practice
Abhisek brings 15 years of industry experience spanning technology consulting, enterprise sales and business development. His work at Infosys and Cognizant informs his practitioner-focused research, teaching and executive education in AI, digital marketing and technology-led business models.
View experience21 yearsacross industry and academia
15 yearsin technology, sales and business development
MBAmarketing and management education
Selected research
Current work and recent publications
Minor revision · JAMS
Digital Self-Tracking and Consumer Engagement
Revise & resubmit · Journal of Retailing
Do Discount Codes Increase Checkout Abandonment?
Psychology & Marketing
Artificial Voices, Real Causes
European Journal of Marketing
When Chatbots Cause Trouble
Journal of Advertising
Perfectly Imperfect
Research beyond academia
Featured in international media
The WeekThe Washington PostThe IndependentYahoo NewsThe ConversationGazette
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