Doctoral supervision
Abhisek supervises doctoral research in consumer engagement, online brand communities, digital platforms, AI-enabled marketing and related areas.
Completed
Sweta Srivastava — “Customer Engagement and Well-Being in Online Brand Communities,” Essex Business School.
Ongoing
Ziyu Ma, Ashwag Monef F. Alseari, Deepti Sumedh Kulkarni and Chinwe Precious Aniekwena.
MBA and dissertation supervision
Supervision of MBA and postgraduate dissertations across digital marketing, consumer behaviour, marketing strategy and applied business research.
Executive capstone supervision
Current executive capstone supervision includes AI monetisation, AI-led business models and strategic marketing challenges in technology-intensive firms.