My teaching combines conceptual rigour with simulations, live business problems, digital tools and reflective decision-making.
Digital Marketing and Social Media
Digital channels, platform behaviour, consumer engagement and contemporary marketing practice.
Data-Driven and Digital Marketing
The use of data, analytics and digital evidence in marketing decision-making.
Strategic Marketing
Market analysis, strategy formulation and the connection between customer value and competitive advantage.
Consumer Behaviour
Psychological, social and cultural influences on consumer decision-making.
Social Marketing
Applying marketing ideas to social and behavioural challenges.
MBA and executive education
Teaching and supervision across MBA projects, consultancy, strategic marketing and digital marketing. Executive education includes Strategic Marketing teaching for HCL employees through Shiv Nadar University, alongside capstone supervision on AI monetisation and AI-led business models.