Short, accessible pieces connecting current research with real questions in AI, digital marketing, influencer marketing and consumer behaviour.
Coming soon
Why Chatbots Fail Socially, Not Just Technically
What firms can learn from research on chatbot identity, conversational style and service recovery.
Coming soon
What De-Influencing Really Means for Brands
Why rejecting influencers does not always mean rejecting consumption.
Coming soon
Digital Friction at Checkout
How small procedural barriers can reshape consumer decisions and retailer outcomes.